GWEIT was launched in 2011 by WITIN to give online presence to digitally excluded women who own small informal businesses . The platform was provided by Google. All businesses are still online even after discontinuation of website service. See GWEIT Blog and National Advert .
*Creation of online presence for these women with global patronage, implied that anyone could locate their remote markets online.
*Google Listings to made their site more searchable on the internet
*Google maps made their store physical site easily traceable
*Google Analytics allowed monitoring and tracing of site traffic.
*Matching Mobile site then allowed for easy access on mobile phones
* Women were trained in small groups face to face by WITIN field workers.
Each Beneficiary’s business is fully represented on Google maps. This is Jennifer’s Pig Farm. Her website was http://jenpigfarm.gnbo.com.ng . Even though the URL is broken; her business is still searchable, hence she still gets sales